ADS Engine

ADS Engine — Integrated Advertising Platform

The ADS Engine is a powerful advertising management system integrated into the Smartex Money platform. It enables FinTech organizations and their merchants to display targeted advertisements across web and mobile channels — creating additional revenue streams and enhancing customer engagement.

Key Features

• Multi-Channel Delivery — Display ads on web banking portal and mobile app
• Targeted Advertising — Segment by user demographics, transaction behavior, and account type
• Rich Media Support — Banner ads, interstitials, and native ad placements
• Performance Analytics — Impressions, clicks, conversions, and ROI tracking
• Monetization Options — CPM, CPC, and CPA pricing models
• Advertiser Portal — Self-service interface for merchants to create and manage campaigns

Use Cases

• Merchant Promotion — Banks promote partner merchants and earn commission on transactions
• Product Cross-Selling — Promote financial products (loans, cards, insurance) to existing customers
• Third-Party Advertising — Sell ad space to external advertisers targeting FinTech audiences
• Internal Communication — Display important notices and feature announcements

ADS Engine transforms the Smartex Money platform from a cost center into a revenue-generating ecosystem.